Paid-traffic campaign tracking software
Metricanic tracks the path from paid visit to conversion and profit. Connect traffic sources, campaigns, landing pages, offers, events, payouts, costs, and postbacks—then analyze the segments you can actually optimize.
Free plan requires no card. AI Agents are available on Pro and Scale.
Category clarity
Metricanic is for the media-buying side of affiliate and performance marketing. That distinction matters when you are choosing software.
Metricanic fits here
Used by a buyer to measure purchased traffic, route visits, test funnels, receive conversions, join cost with payout, and find profitable or wasteful campaign segments.
A different category
Used by a merchant or network to recruit publishers, create partner links, attribute referrals, manage commissions, and pay affiliates. Metricanic is not this type of platform.
If you buy traffic from sources such as native, push, pop, search, social, or display and send it through landers to CPA offers, you are looking for the first category.
Read the full terminology guide: affiliate tracking vs. ad tracking.
Campaign data flow
Create campaign links or use direct tracking, pass traffic-source parameters, and keep the visit tied to its source and campaign context.
Split traffic across landing pages and offers with weighted rotator paths and explicit rules for geo, device, browser, network, referrer, and source tokens.
Receive event data, apply goal rules, store payout and cost values, and send server-to-server postbacks with campaign context.
Compare cost, revenue, profit, ROI, CPA, conversion rate, EPC, and event metrics across 100+ reporting dimensions.
What the tracker covers
The tracker keeps operational campaign objects and financial metrics in the same reporting context, so a buyer can move from a loss in the overview to the segment responsible for it.
Teams whose unit of work is a paid-traffic campaign—not a publisher partnership.
See which placements, publishers, ads, geos, devices, landers, offers, and paths return more than they cost.
Join traffic-source spend to affiliate-network payouts and optimize campaigns around profit, ROI, CPA, and conversion evidence.
Keep campaign tracking, routing logic, postbacks, and repeatable reporting in one operational system.
Connect a compatible AI client to Metricanic. Ask a campaign question in plain language, let the model request the breakdowns it needs, and review its optimization plan before changing anything.
Answers about paid-traffic tracking, CPA campaigns, routing, postbacks, and the role of AI.
An ad tracker records the paid-traffic path from visit to click and conversion, joins traffic cost with payout or revenue, and lets a buyer analyze performance by campaign, source, placement, creative, geo, device, landing page, offer, and other buying dimensions.
Yes. A CPA campaign tracker helps a media buyer measure and optimize purchased traffic. Affiliate management software usually helps a merchant or network recruit partners, attribute partner referrals, and calculate commissions. Metricanic belongs to the first category.
Yes. Metricanic connects campaigns, traffic sources, rotator paths, landing pages, offers, visits, clicks, events, goals, payouts, costs, and postbacks in one reporting workflow.
Yes. Goal rules can define conversion behavior, payout and cost handling, stored event values, and postback URLs that use macros from visit and event context.
Yes. Tracking, routing, reporting, event goals, postbacks, and automation rules work as the core tracker workflow. The ChatGPT and Claude connection is an additional analysis layer on eligible plans.