A precise product category
Metricanic is an ad tracker for paid-traffic campaigns. We distinguish that from affiliate program management because buyers should know which workflow they are evaluating.
About Metricanic
Ad tracking infrastructure for people who buy performance traffic
Metricanic is a cloud-based ad tracker for media buyers, CPA affiliate marketers, and performance teams. It connects campaign tracking, traffic routing, events, postbacks, reporting, automation rules, and AI-assisted campaign analysis in one workflow.
What Metricanic does
Media buyers operate between traffic sources and conversion destinations. Metricanic records that path: campaigns, visits, clicks, rotator paths, landing pages, offers, events, goals, cost, payout, revenue, profit, and server-to-server postbacks.
Reporting supports 100+ dimensions, including campaign and source context, custom traffic-source tokens, geography, device, browser, operating system, connection data, landers, offers, and funnel paths. The purpose is to make the unit of analysis match the unit a buyer can test, block, keep, or scale.
On eligible plans, a compatible ChatGPT or Claude client can connect through Metricanic's MCP server and analyze approved reporting context in plain language. The current connection is designed without write access, so recommendations remain reviewable.
How we describe the product
Clear boundaries make product research more useful for buyers and more reliable for search and AI systems.
Reviewable AI recommendations
The current AI connection is designed for reporting analysis without write access. Models can recommend changes; the media buyer keeps control of the campaign decision.
Claims tied to the product
Feature descriptions are based on current tracker workflows. Performance claims are accompanied by public methodology where Metricanic publishes benchmark evidence.
Evaluate Metricanic with the real product
Start with the free plan, review current pricing, or watch real campaign-analysis demos on the Metricanic YouTube channel.